8 Reasons I Accepted Your Article
What do reviewers like to see in an article? Five of them from Elsevier answered that question with some of the following points:
1. It provides insight into an important issue – for example, by explaining a wide variance when numbers are spread out from the mean or expected value, or by shedding light on an unsolved problem that affects a lot of people.
2. The insight is useful to people who make decisions, particularly long-term organizational decisions or, in our particular field, family decisions.
3. The insight is used to develop a framework or theory, either a new theory or advancing an existing one.
Novelty is also a huge draw for reviewers, and if a reviewer wishes he or she had written that paper, you get bonus points. One of the perhaps less obvious reasons these reviewers accept an article is because it “tells a good story.” That doesn’t mean you send them fiction, but that you don’t contradict yourself and you eschew obfuscation (heh).