If you look under the Self-Help heading on Amazon, you’ll find roughly 5,000 books listed under the subhead Self-Esteem. The vast majority of these books aim to not only tell you why your self-esteem might be low, but to show you how to get your hands on some more of it. It’s a thriving business because self-esteem is, at least in Western cultures, considered the bedrock of individual success. You can’t possibly get ahead in life, the logic goes, unless you believe you are perfectly awesome.

And of course you must be perfectly awesome in order to keep believing that you are — so you live in quiet terror of making mistakes, and feel devastated when you do. Your only defense is to refocus your attention on all the things you do well, mentally stroking your own ego until it has forgotten this horrible episode of unawesomeness and moved on to something more satisfying.

From The Harvard Business Review Blog Network: To Succeed, Forget Self-Esteem

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