Desk Guide for Scientists: Working with Media
Have you fumbled in front of a camera or wished you could answer a question differently after a reporter’s already filed the story? Haven’t yet, but think you might?
This brief guide gives you a structure to help prepare your message, do’s and don’ts for interviews, strategies for handling contentious issues, and even how to best use social media to discuss and publicize your science. It also gives you insight into a day in the life of a science journalist, to give some context for why their deadlines seem so unreasonable and their questions so strange.